So, you’re ready to launch your website? We’re sure you are excited about it. You probably already have a clear idea about how it should look. But what about a domain name? Have you chosen it?
If you have not decided about your domain name yet, the folks at Hosting Tribunal have put together the infographic below that will help you to make a good choice. Remember that a domain name is the face of your online business, so picking the wrong one will be disastrous.
Your domain name should not only describe what your website is all about but also match with your brand’s niche. For example, if you own a footwear store, choosing www.comfyshoes.com is far better than www.fashionworld.com. You’re getting the drift, right?
Daria Tokareva, chief SEO strategist from Seologist states the following: "Keywords in a domain name are still a ranking signal for Google." Even though to Google, direct match domains are less important, it still considers domain names when deciding on the relevance of your brand to a particular search. (Think ToysRus) Add keywords to your domain to get an additional advantage over your competitors in Organic Search.
A domain name should be easy to remember. Thus, it is highly recommended to choose one that is easy to remember and spell. Slangs and multiple words can be confusing and you might lose the potential customers.
Keep your domain name short and simple. For instance, wedding.com is much crispier and easier to remember than to www.bharatmatrimony.com.
Simplicity is elegance. Thus, it is highly recommended to avoid using numbers, dashes, or any special characters. People would frequently misspell your domain name, and sometimes even switch to your competitor because it has an easy-to-remember URL.
Last but not the least, you must pick an original domain name for your business. The last thing you want is getting sued for using copyrighted and trademarked names.
So, before finalizing the website registration, it is highly recommended to conduct thorough research and see if the desired name has been protected.